Daisytek's Grand Prix Challenge 2002

format: Web site
technologies Used: HTML

overview: Daisytek's Grand Prix Challenge 2002 was an exciting promotion brought to Daisytek clientele exclusively by Daisytek & HP. This promotion was developed to help drive growth of HP products in the computer supply industry.

solution: One lucky customer would be winning a weekend trip to the U.S. Grand Prix and Enlightened Technology had to build that excitement. We developed Grand Prix branded web site coupled with printed materials which were distributed to Daisytek's 30,000+ customers.

The direct mail pieces drove traffic to this promotional web site where the interactive features allowed them to monitor their standings, RSVP to events and provide feedback.