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Looking for Leads? Here’s Why You Need to Hire a Lead Generation Business

by ETG Support | Apr 09, 2019
Looking for Leads? Here’s Why You Need to Hire a Lead Generation Business Generating more business leads is a hot topic and a quick Google search reveals post after post of smart, creative, foolproof, quick ways to generate leads. Deploy outbound and inbound marketing. Optimize content. "Make your Tweets sing." (Yes, really.) Market through LinkedIn. Invest in technology. Get referrals from customers. Attend a networking event. Implement email marketing. And the list goes.

How can you keep up with the latest marketing and lead generation trends when you have so many other business-related tasks to attend to? Without a team member dedicated inbound marketing, it can be nearly impossible.

Have you ever considered outsourcing lead gen to a dedicated online lead generation business? Hiring an outside company to handle your lead gen can free you up to focus on other business-critical needs. But there are other benefits as well. Here are just a few:

Stay a step ahead of your competition. Do people know your business exists? If so, how? “If you build it, they will come” doesn’t necessarily create a field of dreams for your business. It takes a quality product/service + effort to stand out in the marketplace. With a lead generation business on your team, you’ll be able to stay a step ahead of your competition, continually getting your business in front of new prospects.

Lower your cost per lead. If you’re blindly throwing darts at a target, you’re no doubt spending more money for fewer leads. An experienced lead generation business will create a budget-friendly and cost-effective strategy to increase your visibility utilizing content marketing, social media and SEO, netting you more leads at a lower cost per lead.

Publish lead-generating content. Content marketing generates more than 3x the number of leads, but it also takes time to develop high-quality, engaging content. Outsourcing to a lead generation business, you’ll get quality, unique content published across a variety of channels — content that positions you as an authority in your field. 

Focus on your priorities. Lead generation can be a time consuming task, especially when done correctly. In today’s crowded marketplace, setting up social media accounts and a blog isn’t enough. Outsource your lead gen and spend less time focusing on inbound marketing and more time on what matters 

Are you ready to hand your lead generation over to the experts? With Enlightened Technology Group in your corner, you’ll get the visibility and leads you need to grow your business in 2019.

Contact us today, 972.403.8825 x11, for a free marketing audit. 
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