What is SEO?

by ETG Support | May 13, 2019
What is SEO?

Search Engine Optimization or SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

So, what does Organic mean in search results?

When we hear Organic, we think of food produced without any chemicals or have not been genetically modified, not a computer term. Organic Search Results are results that appear on Google or other search engines when you are looking for something, such as a product, advice, video, services, content, or even a business’ location or opening times. Organic search results are the Web page listings that match a user's search request as close as possible based on relevance to that search. These results are also called “natural” search results.

A website wanting to rank at the top in these organic results is what SEO is all about. When you perform a search, there are 3 different types of results that will appear:

  • Paid Results – These results are usually on the top and bottom of each results page and a website owner pays to have these results appear each time a user clicks on this result (Ad). This is known as paid advertising or Pay Per Click (PPC). The more the owner is willing to pay for each click will determine the position of the ad.

  • Organic Results – These natural results appear in the main body of the page and their positions are determined by search engine algorithms which can be optimized with various SEO practices. Studies have shown that consumers trust organic results over paid results since they are based on the search engines trying to deliver the best answer to each query not influenced by paying to be in the number one slot.

  • Local Search Results – A part of SEO services that submit your site and business information to the search engine’s business listings. Local results now play a larger role because more people are now using mobile devices to find services or businesses.

Every business with a website has the potential to be found by more people online. If you’re looking to grow your business’ online search presence, there is not an easier or more effective solution than search engine optimization (SEO).

If your website's not performing and you need some help, why not contact us for a FREE Website Evaluation by one of our experts.
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